Facing increased competition, the U.S. failed to win a medal at the 2002 FIBA World Championship, finishing sixth. The 2004 Olympic team, being depleted by a number of withdrawals, lost three games on its way to a bronze medal, a record that represented more losses in a single year than the country's Olympic teams had suffered in all previous Olympiads combined.
Determined to put an end to these failures, USA Basketball initiated a long-term project aimed at creating better, more cohesive teams. The U.S. won its first seven games at the 2006 FIBA World Championship in Japan before losing against Greece in the semi-finals; ending the competition with the bronze medal. The team won gold two years later – at the 2008 Summer Olympics – in a dominant fashion. This success was followed up at the 2010 FIBA World Championship, where despite fielding a roster featuring no players from the 2008 Olympic team, the U.S. did not lose a single game en route to defeating host Turkey for the gold medal.
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