Ford Motor Company
In 1946, Tex Thornton, a colonel under whom McNamara had served, put together a group of former officers from the Office of Statistical Control to go into business together. Thornton had seen an article in Life magazine portraying Ford as being in dire need of reform. Henry Ford II, himself a World War II veteran from the Navy, hired the entire group of 10, including McNamara.The "Whiz Kids", as they came to be known, helped the money-losing company reform its chaotic administration through modern planning, organization, and management control systems. The origins of the phrase "The Whiz Kids" can be explained as follows. Because of their youth, combined with asking lots of questions, Ford employees initially and disparagingly, referred to them as the "Quiz Kids". The Quiz Kids rebranded themselves as the "Whiz Kids".
Starting as manager of planning and financial analysis, McNamara advanced rapidly through a series of top-level management positions. He was a force behind the Ford Falcon sedan, introduced in the fall of 1959—a small, simple and inexpensive-to-produce counter to the large, expensive vehicles prominent in the late 1950s. McNamara placed a high emphasis on safety: the Lifeguard options package introduced the seat belt (a novelty at the time) and a dished steering wheel, which helped to prevent the driver from being impaled on the steering column.[14]
After the Lincoln line's very large 1958, 1959, and 1960 models proved unpopular, McNamara pushed for smaller versions, such as the 1961 Lincoln Continental.
On November 9, 1960, McNamara became the first president of Ford Motor Company from outside the Ford family.
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