Career beginnings
Cannibal! The Musical (1992–94)
In 1992, Parker, Stone, McHugh, and Ian Hardin founded a production company named the Avenging Conscience, named after the D.W. Griffith film by the same name, which was actively disliked by the group.[15]Parker again employed the cutout paper technique on Avenging Conscience's first production, Jesus vs. Frosty (1992), an animated short pitting the religious figure against Frosty the Snowman.
The quartet created a three-minute trailer for a fictional film titled Alferd Packer: The Musical. The idea was based on an obsession Parker had with Alfred Packer, a real nineteenth-century prospector accused ofcannibalism.[6] During this time, Parker had become engaged to long-time girlfriend Lianne Adamo, but their relationship fell apart shortly before production on the trailer had begun.[6] "Horribly depressed," Parker funneled his frustrations with her into the project, naming Packer's "beloved but disloyal" horse after her.[6][16] The trailer became somewhat of a sensation among students at the school, leading Virgil Grillo, the chairman and founder of the university's film department, to convince the quartet to expand it to a feature-length film.[16] Parker wrote the film's script, creating an Oklahoma!-style musical featuring ten original show tunes.[17] The group raised $125,000 from family and friends and began shooting the film. The movie was shot on Loveland Pass as winter was ending, and the crew endured the freezing weather.[15][17] Parker — under the pseudonym Juan Schwartz — was the film's star, director and co-producer.[16]
Alferd Packer: The Musical premiered in Boulder in October 1993; "they rented a limousine that circled to ferry every member of the cast and crew from the back side of the block to the red carpet at the theater's entrance."[17] The group submitted the movie to the Sundance Film Festival, who did not respond. Parker told McHugh he had a "vision" they needed to be at the festival, which resulted in the group renting out a conference room in a nearby hotel and putting on their own screenings.[6] MTV did a short news segment on The Big Picture regarding the film,[15] and they made industry connections through the festival.[4][6] They intended to sell video rights to the film for $1 million and spend the remaining $900,000 to create another film.[4] The film was instead sold to Troma Entertainment in 1996 where it was retitled Cannibal! The Musical,[3] and upon the duo's later success, it became their biggest-selling title.[16] It has since been labeled a "cult classic" and adapted into a stage play by community theater groups and even high schools nationwide.[18]
The Spirit of Christmas and Orgazmo (1995–97)
We were sleeping on floors thinking, Wow, another two weeks and we're going to be fucking rich. And pretty soon two weeks turns into two months, and two months turns into two years, and you definitely stop listening.
“
”
Parker on his early career[4]
Following the film's success, the group, sans Hardin, moved to Los Angeles.[17] Upon arrival, they met a lawyer for the William Morris Agency who connected them with producer Scott Rudin. As a result, the duo acquired a lawyer, an agent, and a script deal.[4] Despite initially believing themselves to be on the verge of success, the duo struggled for several years. Stone slept on dirty laundry for upwards of a year because he could not afford to purchase a mattress.[4] They unsuccessfully pitched a children's program titled Time Warped to Fox Kids, which would have involved fictionalized stories of people in history.[3] The trio created two separate pilots, spaced a year apart, and despite the approval of development executive Pam Brady, the network disbanded the Fox Kids division.[17] While at Fox, executive Brian Graden cut Parker and Stone a personal check of a few thousand dollars to produce a video greeting card he could deliver to friends; the film would be a sequel to their earlier short Jesus vs. Frosty.[17]
David Zucker, who was a fan of Cannibal!, contacted the duo to produce a 15-minute short film for Seagram to show at a party for their acquisition of Universal Studios.[14] Due to a misunderstanding, Parker and Stone improvised much of the film an hour before it was shot, creating it as a spoof of 1950s instructional videos.[14] The result, Your Studio and You, features numerous celebrities, including Sylvester Stallone, Demi Moore, and Steven Spielberg. "You could probably make a feature film out of the experience of making that movie because it was just two dudes from college suddenly directing Steven Spielberg," Parker later remarked, noting that the experience was difficult for the two.[14] During the time between shooting the pilots for Time Warped, Parker penned the script for a film titled Orgazmo, which later entered production. Half of the budget for the picture came from a Japanese porn company called Kuki, who wanted to feature its performers in mainstream Western media.[17] Independent distributor October Films purchased the rights to the film for one million dollars after its screening at the Toronto Film Festival.[17] The film received an NC-17 rating from the Motion Picture Association of America, which resulted in the poor box office performance of a film. Parker and Stone attempted to negotiate with the organization on what to delete from the final print, but the MPAA would not give specific notes.[4] The duo later theorized that the organization cared less because it was an independent distributor which would bring it significantly less money.[4]
Graden sent the film on a VHS to several industry executives in Hollywood; meanwhile, someone digitized the clip and put it up on the Internet, where it became one of the very first viral videos.[5][17][19] As Jesus vs. Santa became more popular, Parker and Stone began talks of developing the short into a television series. Fox refused to pick up the series, not wanting to air a show that included the character Mr. Hankey, a talking piece of feces.[20] The two were initially skeptical of possible television deals, noting that previous endeavors had not turned out successful.[4] The two then entered negotiations with both MTV and Comedy Central. Parker preferred the show be produced by Comedy Central, fearing that MTV would turn it into a kids show.[21] When Comedy Central executive Doug Herzog watched the short, he commissioned for it to be developed into a series.[5][22]
South Park
Premiere and initial success (1997–98)
The pilot episode of South Park was made on a budget of $300,000,[23] and took between three and three and a half months to complete, and animation took place in a small room at Celluloid Studios, in Denver, Colorado, during the summer of 1996.[24][25] Similarly to Parker and Stone's Christmas shorts, the original pilot was animated entirely with traditional cut paper stop motion animation techniques.[24] The idea for the town of South Park came from the real Colorado basin of the same name where, according to the creators, a lot of folklore and news reports originated about "UFO sightings, and cattle mutilations, and Bigfoot sightings."[26]
South Park premiered in August 1997 and immediately became one of the most popular shows on cable television, averaging consistently between 3.5 and 5.5 million viewers.[27] The show transformed the then-fledgling Comedy Central into "a cable industry power almost overnight."[5] At the time, the cable network had a low distribution of just 21 million subscribers.[27] Comedy Central marketed the show aggressively before its launch, billing it as "that's why they invented the V-chip." The resulting buzz led to the network earning an estimated $30 million in T-shirts sales alone before the first episode was even aired.[27] Due to the success of the series' first six episodes, Comedy Central requested an additional seven; the series completed its first season in February 1998.[28][29][30] An affiliate of the MTV Network until then, Comedy Central decided, in part due to the success of South Park, to have its own independent sales department.[31] By the end of 1998, Comedy Central had sold more than $150 million worth of merchandise for the show, including T-shirts and dolls.[32] Over the next few years, Comedy Central's viewership spiked largely due to South Park, adding 3 million new subscribers in the first half of 1998 alone and allowed the network to sign international deals with networks in several countries.[27]
Parker and Stone became celebrities as a result of the program's success; Parker noted that the success of South Park allowed him to pursue, for a time, a lifestyle that involved partying with women and "out-of-control binges" in Las Vegas.[4] Their philosophy of taking every deal (which had surfaced as a result of their lack of trust in the early success of South Park) led to their appearances in films, albums, and outside script deals. Among these included BASEketball, a 1998 comedy film that became a critical and commercial flop, and rights to produce a prequel to Dumb and Dumber, which was never completed.[4]
Bigger, Longer, and Uncut and continued success (1999–present)
Parker and Stone signed a deal with Comedy Central in April 1998 that contracted the duo to producing South Park episodes until 1999, gave them a slice of the lucrative spinoff merchandising the show generated within its first year, as well as an unspecified seven-figure cash bonus to bring the show to the big screen, in theaters.[33] During the time, the team was also busy writing the second and third seasons of the series, the former of which Parker and Stone later described as "disastrous". As such, they figured the phenomenon would be over soon, and they decided to write a personal, fully committed musical.[34] Parker and Stone fought with the MPAA to keep the film R-rated; for months the ratings board insisted on the more prohibitive NC-17.[35] The film was only certified an R rating two weeks prior to its release, following contentious conversations between Parker/Stone, Rudin, and Paramount Pictures.[36] Parker felt very overwhelmed and overworked during the production process of the film, especially between April and the movie’s opening in late June. He admitted that press coverage, which proclaimed the end of South Park was near, bothered him.[4] The film opened in cinemas in June 1999 and received critical acclaim, grossing $83 million at the box office.
Parker and Stone continue to write, direct, and voice most characters on South Park. Over time, the show has adopted a unique production process, in which an entire episode is written, animated and broadcast in one week.[37] Parker and Stone state that subjecting themselves to a one-week deadline creates more spontaneity amongst themselves in the creative process, which they feel results in a funnier show.[5] Although initial reviews for the show were negative in reference to its crass humor, the series has received numerous accolades, including five Primetime Emmy Awards, a Peabody Award, and numerous inclusions in various publications' lists of greatest television shows. Though its viewership is lower than it was at the height of its popularity in its earliest seasons, South Park remains one of the highest-rated series on Comedy Central.[38] In 2012, South Park cut back from producing 14 episodes per year (seven in the spring and seven in the fall) to a single run of 10 episodes in the fall, to allow the duo to explore other projects the rest of the year.[39] The show is currently renewed through 2016, when it will reach its twentieth season.[40]
South Park has continued, becoming an enterprise worth hundreds of thousands of dollars. The franchise has also expanded to music and video games. Comedy Central released various albums, including Chef Aid: The South Park Album and Mr. Hankey's Christmas Classics, in the late 1990s.[41][42][43] The song "Chocolate Salty Balls" (as sung by the character Chef) was released as a single in the UK in 1998 to support theChef Aid: The South Park Album and became a number one hit.[44] Parker and Stone had little to do the development of video games based on the series that were released at this time,[45][46] but took full creative control of South Park: The Stick of Truth, a 2014 video game based on the series that received positive reviews.[47]Broadcast syndication rights to South Park were sold in 2003,[48][49] and all episodes are available for free full-length on-demand legal streaming on the official South Park Studios website.[50] In 2007, the duo, with the help of their lawyer, Kevin Morris, cut a 50-50 joint venture with Comedy Central on all revenue not related to television; this includes digital rights to South Park, as well as movies, soundtracks, T-shirts and other merchandise, in a deal worth $75 million.[51]
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