Bigger, Longer, and Uncut and continued success (1999–present)
Parker and Stone signed a deal with Comedy Central in April 1998 that contracted the duo to producing South Park episodes until 1999, gave them a slice of the lucrative spinoff merchandising the show generated within its first year, as well as an unspecified seven-figure cash bonus to bring the show to the big screen, in theaters.[33] During the time, the team was also busy writing the second and third seasons of the series, the former of which Parker and Stone later described as "disastrous". As such, they figured the phenomenon would be over soon, and they decided to write a personal, fully committed musical.[34] Parker and Stone fought with the MPAA to keep the film R-rated; for months the ratings board insisted on the more prohibitive NC-17.[35] The film was only certified an R rating two weeks prior to its release, following contentious conversations between Parker/Stone, Rudin, and Paramount Pictures.[36] Parker felt very overwhelmed and overworked during the production process of the film, especially between April and the movie’s opening in late June. He admitted that press coverage, which proclaimed the end of South Park was near, bothered him.[4] The film opened in cinemas in June 1999 and received critical acclaim, grossing $83 million at the box office.
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