Gottlieb was bought by Columbia Pictures in 1976.[4] In 1983, after the Coca-Cola Company had acquired Columbia, Gottlieb was renamed to Mylstar Electronics,[4] but this proved to be short-lived. By 1984 the video game industry in North America was in the middle of a shakeout and Columbia closed down Mylstar at the end of September 1984.[2] A management group, led by Gilbert G. Pollock, purchased Mylstar's pinball assets in October 1984 and continued the manufacture of pinball machines under a new company, Premier Technology. As a result of this a number of prototype Mylstar arcade games, which were not purchased by the investors, were never released. Premier did go on to produce one last arcade game, 1989's Exterminator. Premier Technology, which returned to selling pinball machines under the name Gottlieb after the purchase, continued in operation until the summer of 1996, when the declining demand for pinball machines forced the company to cease business. Premier did not file for bankruptcy, but sold off all its assets for the benefit of its creditors.
Gottlieb's most popular pinball machine was Baffle Ball (released mid-1931), and their final machine was Barb Wire (early 1996).
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