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GEICO History | GEICO

https://www.geico.com/about/corporate/history/

1996 – Warren Buffett purchases outstanding GEICO stock, making GEICO a subsidiary of Berkshire Hathaway, Inc. 1999 – The beloved Gecko® makes his debut in a wildly popular GEICO ad campaign. 2002 – GEICO passes the 5 million PIF mark.