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Q*bert was well received in arcades and among critics. The game was Gottlieb's most successful video game and among the most recognized brands from the golden age of arcade video games. It has been ported to numerous platforms. The success resulted in sequels and the use of the character's likeness in merchandising, such as appearances on lunch boxes, toys, and an animated television show. The character Q*bert became known for his "swearing", an incoherent phrase of synthesized speech generated by the sound chip and a speech balloon of nonsensical characters that appear when he collides with an enemy.