Statistics show lessening age boundries for sugar daddies, babies
Statistics released Monday by San Francisco start up SeekingArrangement.com, show that while 51.24% of its 428,078 registered sugar babies are between eighteen and twenty eight years old, the number of sugar babies in their thirties and sugar daddies under forty is much larger than many would suspect.
According to findings provided by the site for research being conducted by the George Washington University to study the rapidly growing Sugar Daddy Phenomenon, the sites current number of sugar babies over age 30 is 168,805, which is approximately 39.43% of its sugar baby population.
With a growing zeal for cougars in pop culture, as seen in ABC’s hit show “Cougartown”, the site claims that women of any age can seek the sweet life, and that being a cougar doesn’t mean being a sugar mama.
"Cougars and sugar mamas are not synonymous. A sugar mama is equivalent to a sugar daddy, in that they're expected to provide financial benefit to their partner in a mutually beneficial arrangement, whereas a cougar is defined as an attractive and sexually confident woman over 30", says Brandon Wade, founder and CEO of the site.
Furthermore, of the sites 69,981 registered sugar daddies, 37.47% are under age 40, which would seem at odds with the common stereotype of sugar daddies being much older, as exemplified by notable figures such as the late Howard J. Marshal (billionaire husband to the now deceased Anna Nicole Smith), and Hugh Hefner, the 84 year old Playboy business tycoon who is currently dating a 23 year old former college student named Crystal Harris.
As the prevalence and acceptance of sugar relationships continues to rise, the stereotypes of sugar daddies and sugar babies will continue to blur, says Elizabeth Natisco, who has been studying the sugar daddy phenomenon with fellow researcher Sam Schall for the George Washington University study.
"Our findings suggest that as sugar daddy relationships become less stigmatized and more common, the stereotype of sugar daddies as always being significantly older than sugar babies will become less ubiquitous."
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