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Starbucks

From Wikipedia, the free encyclopedia

This article is about the coffeehouse chain. For other uses, see Starbuck.

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Starbucks Corporation

Starbucks headquarters at Starbucks Center inSeattle, Washington
Type	Public
Traded as	NASDAQ: SBUX NASDAQ-100 Component S&P 500 Component
Industry	Coffee shop
Founded	March 30, 1971; 45 years ago Pike Place Market, Elliott Bay, Seattle, Washington, U.S.
Founder	Jerry Baldwin Zev Siegl Gordon Bowker
Headquarters	2401 Utah Avenue South,Seattle, Washington, U.S.
Number of locations	23,768[1] (2016)
Area served	Worldwide
Key people	Howard Schultz (Chairman and CEO) Kevin Johnson (President and COO)
Products	Coffee beverages   smoothies tea   baked goods   sandwiches
Revenue	US$ 16.447 billion[2] (2014)
Operating income	US$ 3.081 billion[2]
Total assets	US$ 10.752 billion[3] (2014)
Total equity	US$ 5.272 billion[2] (2014)
Number of employees	191,000[4] (2014)
Subsidiaries	Starbucks Coffee Company Ethos water   Evolution Fresh Hear Music   La Boulange Bakery   Seattle's Best Coffee Tazo   Teavana   Torrefazione Italia
Website	starbucks.com

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. Today it operates 23,768 locations worldwide, including 13,107 (+170) in the United States, 2,204 (+86) in China, 1,418 (-12) in Canada, 1,160 (+2) in Japan and 872 in South Korea (bumping United Kingdom from 5th place) (Differences reflect growth since Jan 8, 2016).^[1][5]

Starbucks is considered the main representative of "second wave coffee", initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience, while popularizing darkly roasted coffee.^[6] Since the 2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts, while Starbucks nowadays used automated espresso machines for efficiency and safety reasons.^[7][6]

Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including Teavana tea products,^[8] Evolution Fresh juices, Frappuccino beverages, pastries, and snacks; some offerings (including their Pumpkin Spice Latte) are seasonal or specific to the locality of the store. Many stores sell pre-packaged food items, hot and cold sandwiches, and drinkware including mugs and tumblers; select "Starbucks Evenings" locations offer beer, wine, and appetizers.^[9] Starbucks-brand coffee, ice cream and bottled cold coffee drinks are also sold at grocery stores.

Starbucks first became profitable in Seattle in the early 1980s,^[10] and despite an initial economic downturn with its expansion into the Midwest and British Columbia in the late 1980s,^[11] the company experienced revitalized prosperity with its entry into California in the early 1990s.^[12] The first Starbucks location outside North America opened in Tokyo in 1996; overseas properties now constitute almost one third of its stores.^[13] The company had opened an average of two new locations daily between 1987 and 2007