Founding[edit]
The first Starbucks opened in Seattle, Washington, on March 31, 1971,[citation needed] by three partners who met while they were students at theUniversity of San Francisco:[15] English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.[16] The company took the name of the chief mate in the book Moby-Dick: Starbuck, after considering "Cargo House" and "Pequod".[17] Bowker recalls that Terry Heckler, with whom Bowker owned an advertising agency, thought words beginning with "st" were powerful. The founders brainstormed a list of words beginning with "st". Someone pulled out an old mining map of the Cascade Range and saw a mining town named "Starbo", which immediately put Bowker in mind of the character "Starbuck". Bowker said, "Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense."[18]
The first Starbucks store was located at 2000 Western Avenue from 1971–1976 in Seattle. This cafe was later moved to 1912 Pike Place Market; never to be relocated again.[19] During this time, the company only sold roasted whole coffee beans and did not yet brew coffee to sell.[20] The only brewed coffee served in the store were free samples. During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers.
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