To me the answer is obvious..............MONEY................filling out the bracket.....gets the whole office involved......men and women..........spreading interest.........is the more likely people will go to the city of the event.......or go to watch......in person when said event goes to a place near you......
Why is the Final Four played in a football stadium?
The Final Four is at U.S. Bank Stadium this year, continuing a tradition of college basketball putting its championship event in a football stadium.
The previous two times the Final Four was in Minneapolis, 1992 and 2001, it took place in the Metrodome, home of the Minnesota Vikings and Minnesota Twins. This year it’s back in the Twin Cities, at the Vikings’ new home, U.S. Bank Stadium.
Every other sport plays its marquee events. and more specifically their championship event, in a venue built for the sport. But the Alamodome (2018), University of Phoenix Stadium (2017), NRG Stadium (2016), Lucas Oil Stadium (2015) and AT&T Stadium (2014) have all hosted the Final Four recently, and they are all of course football stadiums.
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