So why would the NCAA put the Final Four in a football stadium?
The obvious answer is seating capacity. U.S. Bank Stadium holds over 66,600 people. By comparison, the NBA venue in town, Target Center, holds 19,356 for Timberwolves’ games. But regardless of the city, the NFL venue will hold multiple times the people that a basketball arena can. Simply enough, more seats that can be sold equals more money.
The NCAA, as is the case with any pro sports league, is interested in making as much money as possible. Add in the college athletes that are driving forces for revenue not being able to get a cut, and that’s a big revenue pie the NCAA gets to keep and distribute at its discretion. And men’s basketball is a revenue sport, somewhere in the neighborhood of football, at a lot of Division 1 schools.
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