Greene Turtle restaurant chain gamifies loyalty program for mobile
By
October 17, 2014
Using games as loyalty-building platform
The Greene Turtle, a sports bar restaurant chain, has teamed up with Paytronix and Gamescape to develop a new mobile loyalty program centered on brand-related games.
The restaurants, which are located in a variety of East Coast states including Virginia, Maryland, Delaware, Washington, D.C. and New York, are aiming to drive consumer downloads of the Greene Turtle Rewards mobile application. By offering tie-in games and enticing prizes, The Greene Turtle hopes to increase brand awareness and augment brand loyalty.
“After the loyalty program launched, The Greene Turtle wanted to drive additional usage of its loyalty app by integrating sports-related games,” said Michelle Tempesta, head of product at Paytronix, Newton, MA. “Paytronix provides the base app for both Android and IOS and performed an integration to Gamescape to bolster its functionality by adding the gamification aspect.”
Mgh the mobile app will rre!
No comments:
Post a Comment