I remember clearly when my former friend Bac told me that the host nation takes more out in insurance for the World Cup than they do for the Olympics...........me, as an American, didn't have a real idea just how big the World Cup is................

Almost half the world tuned in at home to watch 2010 FIFA World Cup ...

www.fifa.com/worldcup/.../news=almost-half-the-world-tuned-home-watch-2010-fifa...

Jul 11, 2011 - The 2010 FIFA World Cup South Africa™ was shown in every single country and territory on Earth, including Antarctica and the Arctic Circle, generating record-breaking viewing figures in many TV markets around the world. The in-home television coverage of the competition reached ...

[PDF]2010 FIFA World Cup South Africa TV Audience Report - FIFA.com

https://www.fifa.com/mm/.../tv/01/.../2010fifaworldcupsouthafricatvaudiencereport.p...

44. Appendix o 2010 FIFA World Cup South AfricaTM broadcast summary by territory. 48 o FIFA World CupTM audience reach comparison by reach condition.

2014 FIFA World Cup™ reached 3.2 billion viewers, one billion ...

www.fifa.com/worldcup/.../news=2014-fifa-world-cuptm-reached-3-2-billion-viewers...

Dec 16, 2015 - 2014 FIFA World Cup Brazil™12 June - 13 July. select edition. Brazil 2014. 2014 FIFA World Cup™ reached 3.2 billion viewers, one billion watched final. (FIFA.com) 16 December 2015.

FIFA: At least 1 billion saw part of 2010 World Cup final - ESPN

www.espn.com/sports/soccer/news/_/.../least-1-billion-saw-part-2010-world-cup-final

Jul 11, 2011 - FIFA says 909.6 million television viewers watched at least one minute of the 2010 World Cup final at home between Spain and the Netherlands, and the total likely topped a billion when adding online and public places.

TV ratings - 11 July: World Cup final: BBC scores in TV ratings battle ...

https://www.theguardian.com › Media › TV ratings

Jul 12, 2010 - Adrian Chiles has won critical plaudits for anchoring ITV's World Cup 2010 coverage, but the new face of the broadcaster's football ...

2010 World Cup Final Becomes Most Watched Soccer Game in U.S. ...

www.nielsen.com/.../2010/2010-world-cup-final-becomes-most-watched-soccer-game...

Jul 12, 2010 - Yesterday's World Cup Final between Spain and the Netherlands ... viewers, making it the most watched soccer game in U.S. television history,.